BrainStorm

A 30second commercial during this year’s Super-Bowl is going for $2.6million. Or if you really want to break it down > 1second = $86,667. WOW! That’s a lot of cash for such a small amount of time. Luckily the big corporations have the money to afford it and they even have access to the best advertising agencies in the world. Except this year they’re turning to YOU?….

“Some big-name companies, including General Motors Corp., are letting regular folks create ads to air during the TV event that has become as much about winning over consumers as winning a game.” …”GM isn’t alone in looking outside for marketing inspiration. More companies are riding the craze that took off with YouTube, the popular Internet video site where anyone can post a clip, be it pirated or self-made.”

Listening to your customers and having them be a part of your brand? Shouldn’t it always be that way?..

“You have to get them invested in the product,” said Peter van Stolk, president and CEO of the upstart Jones Soda Co., who was in Dearborn this week speaking to the auto industry about marketing. Jones hooks consumers by emblazoning photos that people send into the company onto its soda bottles. “It’s the only way to stand out.”

A soda guy speaking to car executives about marketing,…? Now that’s refreshing! Now if only we could help design the cars?…. hmmmm

For the complete article visit > DetroitNews

Share This

This entry was posted on Friday, January 19th, 2007 at 3:58 pm and is filed under Trends, Advertising, Citizen Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.