BrainStorm

Curious about the impact Social Media is having on marketing decision makers?
Here are some numbers from Coremetrics Second Annual Survey on “The Face of the New Marketer“.
Their findings:
A clear disconnect between the desirability of social marketing and the budget allocated to it:

78% of respondents see social media marketing as a way to gain competitive edge, […]

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In a transparent world of checks and balances (read: be authentic or someone, somewhere on the blog-o-sphere will catch you in the act) it is fascinating to me how corporate marketing efforts can backfire. The most recent stink involves Dove’s so called viral video “Onslaught” campaign. (As a side note - I don’t think a […]

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Nowadays everyone is looking to create a buzz. But how easy is replicating the success of Burger King’s Subservient Chicken or Chris “Leave Britney Alone” Crocker? Proctor & Gamble will likely find out in a new campaign to “Create a Buzz for Braun.”

In an attempt to drive awareness of its electric shavers, P&G is recruiting […]

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Business 2.0 magazine asked some of the world’s brightest business minds how they do what they do - and how you can cash in on their advice in the year ahead. This is what Jeff Hick, [pictured above] CEO of Crispin Porter & Bogusky had to say:
1. “… my job as a marketer is […]

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The world of marketing is changing and it’s changing fast! And no it’s not because the big bloated advertising agencies are so swift : ),.. it’s because YOU (TIMES Person of the Year,.. in case you didn’t know),.. are.
Ben McConnell and Jackie Huba have a great new book out called> Citizen Marketers: When People Are […]

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Here’s a great look at the exciting developments in the City of Detroit through a vlog from our friends at Model D Media.
[kml_flashembed movie=”http://youtube.com/v/hGRJ1mHVQa8″ width=”425″ height=”350″ wmode=”transparent” /]

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Is it a trend or is it a case of all things old are new again? At any rate, thanks to Madison Avenue West by Susanna Hamner for this nugget about the trend of WOM Marketing.
My take is that Buzz marketing, WOM marketing or Peer-to-peer marketing (whichever you prefer to call it) isn’t a trend […]

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