BrainStorm

At BrainGain we like to think we are bringing social media to the masses. We’re not trying to preach to the choir but instead we constantly look for new opportunities to educate and equip organizations on how to use social media effectively. Higher education is one area that we see huge opportunities for effective […]

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At BrainGain Marketing we’ve been working with a number of clients to basically explain social media and train them how to join the conversation. I love the CommonCraft videos on social media. They pretty much sum it all up in 5 minute segments. Here’s their latest work - “Social Media in Plain English” - Enjoy!

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As mentioned in my last post “10 Reasons I Love Twitter” I am somewhat of a Twitter evangelist. I rarely go a day or two without telling someone new about the virtues of the 140 character driven little engine that could. So naturally people are curious about the service and often run right to their […]

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Anytime I mention the word Twitter in a conversation I get one of two responses. The first response is “Huh???”. The second response is “I signed up for Twitter, like, a year ago and I didn’t really ‘get it’ so I quit using it.”
When given the first response I become the Twitter evangelist that I […]

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From Workforce Magazine Online - Today, just more than 11 percent of Fortune 500 companies have corporate blogs. While not exactly mainstream kind of numbers the number of corporate blogs continues to rise. And companies such as Coca-Cola, Marriott and Kodak have created the position of Chief Blogger.
When we first meet with prospects the initial […]

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Curious about the impact Social Media is having on marketing decision makers?
Here are some numbers from Coremetrics Second Annual Survey on “The Face of the New Marketer“.
Their findings:
A clear disconnect between the desirability of social marketing and the budget allocated to it:

78% of respondents see social media marketing as a way to gain competitive edge, […]

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Starbucks is the latest major brand to engage their consumers in an online conversation. Earlier this month the Cafe behemoth launched “My Starbucks Idea” a website that according to the site will “Help shape the future of Starbucks…with Your ideas”. On the site you can share your ideas, vote on other’s ideas, discuss the ideas […]

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Download and listen to our first podcast - The BrainGain Report Episode #1
BrainGain Report

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It only took one day.
Heath Ledger’s tragic passing on January 22nd was accompanied by a San Diego Best Buy store clerk bumble (Best Buy Cashes In on Heath Ledgers’ Death) within hours of his passing. Well that only took about 4 hours…what took one day was for the news to become the hottest topic […]

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Gawker Media is one of the many sites we monitor for news and trends (did you catch Tom Cruise’s recent rant about Scientology?…that’s a PR lesson of its own.) He’s bringing crazy back for real.
Anyway, I came across this gem of “how not to handle PR” from Target.
Gawker reports, “It seems some bloggers are a […]

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