The Viral Marketing Police - Don’t Preach from your Marketing Pulpit
Monday, November 26th, 2007In a transparent world of checks and balances (read: be authentic or someone, somewhere on the blog-o-sphere will catch you in the act) it is fascinating to me how corporate marketing efforts can backfire. The most recent stink involves Dove’s so called viral video “Onslaught” campaign. (As a side note - I don’t think a […]