BrainStorm

From Workforce Magazine Online - Today, just more than 11 percent of Fortune 500 companies have corporate blogs. While not exactly mainstream kind of numbers the number of corporate blogs continues to rise. And companies such as Coca-Cola, Marriott and Kodak have created the position of Chief Blogger.

When we first meet with prospects the initial conversation usually begins with “we want to blog” but upon probing most don’t have a clue why they should. Corporate blogging, while often misused, can be quite useful especially when done properly.

If you are considering creating a corporate blog check out this list of the Six Tips for Corporate Bloggers from Business Week Online.

To me the most important aspect of a corporate blog is the authenticity of the content. Corporate blogs MUST be written and maintained by an internal communications professional or at the very least someone within the organization that can give straight answers about the inner workings of the company. Often clients ask if we can maintain their blogs. We politely refuse. As a social media agency we can assist in the development of a blog, the tracking of online conversations, the development of an editorial calendar, even help in writing content for websites, publications or other communications collateral. We can’t and won’t take on the roll of “blogger” for a client.

Why? Consumers want to hear directly from a brand. We want a direct conversation with someone that can speak intelligently about the company, products or services we value. That’s why it is our hope that the role of chief blogger continues to catch on. For good examples of corporate bloggers check out Jenny Cisney Chief Blogger for Kodak and Lionel Menchaca, Chief Blogger for Direct2Dell.

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This entry was posted on Sunday, May 18th, 2008 at 11:09 pm and is filed under Social Media, blogs, Social Media PR. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.