http://braingainmarketing.com/blog Social Media Savvy Thu, 10 Jul 2008 19:08:22 +0000 http://backend.userland.com/rss092 en At BrainGain we like to think we are bringing social media to the masses. We're not trying to preach to the choir but instead we constantly look for new opportunities to educate and equip organizations on how to use social media effectively. Higher education is one area that we ... http://braingainmarketing.com/blog/social-media-and-higher-education-part-1-admissions/ At BrainGain Marketing we've been working with a number of clients to basically explain social media and train them how to join the conversation. I love the CommonCraft videos on social media. They pretty much sum it all up in 5 minute segments. Here's their latest work - "Social Media ... http://braingainmarketing.com/blog/social-media-101-common-craft-video-says-it-all/ As mentioned in my last post "10 Reasons I Love Twitter" I am somewhat of a Twitter evangelist. I rarely go a day or two without telling someone new about the virtues of the 140 character driven little engine that could. So naturally people are curious about the service and ... http://braingainmarketing.com/blog/5-rules-for-gaining-tweet-cred/ Anytime I mention the word Twitter in a conversation I get one of two responses. The first response is "Huh???". The second response is "I signed up for Twitter, like, a year ago and I didn't really 'get it' so I quit using it." When given the first response I become ... http://braingainmarketing.com/blog/10-reasons-i-love-twitter/ From Workforce Magazine Online - Today, just more than 11 percent of Fortune 500 companies have corporate blogs. While not exactly mainstream kind of numbers the number of corporate blogs continues to rise. And companies such as Coca-Cola, Marriott and Kodak have created the position of Chief Blogger. When we first ... http://braingainmarketing.com/blog/corporate-blogging-takes-off/ Curious about the impact Social Media is having on marketing decision makers? Here are some numbers from Coremetrics Second Annual Survey on "The Face of the New Marketer". Their findings: A clear disconnect between the desirability of social marketing and the budget allocated to it: 78% of respondents see social media marketing as a ... http://braingainmarketing.com/blog/social-media-by-the-numbers-stats-on-social-media-marketing-budgets/ It's been just over a year since I joined BrainGain and began my journey and discovery into the power of social media and Web 2.0. I've spent nearly 10 years in agency life leading traditional PR and media relations campaigns for museums and cultural institutions, nonprofits and special events. The rise of social media ... http://braingainmarketing.com/blog/demystifying-social-media-and-web-20/ Starbucks is the latest major brand to engage their consumers in an online conversation. Earlier this month the Cafe behemoth launched "My Starbucks Idea" a website that according to the site will "Help shape the future of Starbucks...with Your ideas". On the site you can share your ideas, vote on ... http://braingainmarketing.com/blog/starbucks-wants-your-ideas-engaging-customers-in-an-open-dialogue/ Download and listen to our first podcast - The BrainGain Report Episode #1 BrainGain Report Share This http://braingainmarketing.com/blog/episode-1-braingain-report/ It only took one day. Heath Ledger's tragic passing on January 22nd was accompanied by a San Diego Best Buy store clerk bumble (Best Buy Cashes In on Heath Ledgers' Death) within hours of his passing. Well that only took about 4 hours...what took one day was for the news ... http://braingainmarketing.com/blog/citizen-journalists-first-to-the-scene-again-best-buy-and-heath-ledger/ Gawker Media is one of the many sites we monitor for news and trends (did you catch Tom Cruise's recent rant about Scientology?...that's a PR lesson of its own.) He's bringing crazy back for real. Anyway, I came across this gem of "how not to handle PR" from Target. Gawker reports, "It ... http://braingainmarketing.com/blog/how-not-to-make-friends-in-new-media/ In a transparent world of checks and balances (read: be authentic or someone, somewhere on the blog-o-sphere will catch you in the act) it is fascinating to me how corporate marketing efforts can backfire. The most recent stink involves Dove's so called viral video "Onslaught" campaign. (As a side note ... http://braingainmarketing.com/blog/social-media-the-viral-marketing-police/ According to the article,.. the Financial Times suggests that Microsoft may take a stake in the social network Facebook. The possible $500m investment for 5% of the business would mean that Facebook would be worth $10bn. $10 Billion!?!? When Rupert Murdoch bought MySpace for a reported $580million earlier this year,.. it was ... http://braingainmarketing.com/blog/facebook-worth-10bn/ Nowadays everyone is looking to create a buzz. But how easy is replicating the success of Burger King's Subservient Chicken or Chris "Leave Britney Alone" Crocker? Proctor & Gamble will likely find out in a new campaign to "Create a Buzz for Braun." In an attempt to drive awareness of its ... http://braingainmarketing.com/blog/buzz-for-braun-destined-for-sting/ OK...it's been a while since I've posted anything here. You can tell the difference between lean times (lots of free time = lots of posts) vs. prosperous times (oh, I forgot we even have a blog). I'm very thankful that our clients are keeping us very busy. But as the ... http://braingainmarketing.com/blog/michigan-talent-attraction-kick-the-autos-out/ Yeah that's right,.. it's going down tomorrow @ the Buzz Bar. Bring all your friends and meet some new ones too. See ya there!Share This http://braingainmarketing.com/blog/braingain-party/ Check out my "guest blogger" appearance on Metromode Media. I will be blogging about "The Dip" by Seth Godin and how Southeast Michigan can learn a few lessons from this marketing guru. Feel free to come back to this site after reading the blog and post your comments. Enjoy!Share This http://braingainmarketing.com/blog/blogging-for-michigan/ BrainGain Marketing is proud to announce the launch of our first site promoting the State of Michigan to Gen Y. The site milifemitimes.com is a Web 2.0 news site, offering users the ability to comment, post stories and other content, and connect with each other. The story areas we cover ... http://braingainmarketing.com/blog/milife-mitimes-launched/ A pleasant surprise came in my inbox today when I saw BrainGain featured on MetroMode Media's weekly emag. As noted in the article BrainGain is all about marketing places and spaces to young professionals using marketing 2.0 strategies. It's nice to get noticed for doing good and doing well.Share This http://braingainmarketing.com/blog/braingain-featured-on-metromode/ According to Adams Media Research sales of internet downloads of movies and TV shows will top $4 billion by 2011 up from $111 million last year. This trend obviously will continue to impact advertising models as less broadcast media will be consumed in coming years. This article on CNN.com states: ...that ... http://braingainmarketing.com/blog/video-download-spending-to-surge/