
Business 2.0 magazine asked some of the world’s brightest business minds how they do what they do - and how you can cash in on their advice in the year ahead. This is what Jeff Hick, [pictured above] CEO of Crispin Porter & Bogusky had to say:
1. “… my job as a marketer is no longer to interrupt, but to produce content that is so relevant, interesting, entertaining and involving that my best consumers won’t want to live without it.”
2. “… marketing now really begins with the product. Great companies are investing a lot of time and attention into trying to make products that market themselves. “
3. “The last piece is that user-generated content has made it possible for consumers to own your brand, and if they don’t, you’re not doing your job…”
For full excerpt visit > Brand DNA
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