BrainStorm

Gawker Media is one of the many sites we monitor for news and trends (did you catch Tom Cruise’s recent rant about Scientology?…that’s a PR lesson of its own.) He’s bringing crazy back for real.

Anyway, I came across this gem of “how not to handle PR” from Target.

Gawker reports, “It seems some bloggers are a tad vexed over the department store giant’s new advertisement (also giant, and in Times Square) featuring a young woman in a spread-eagled position over the company’s logo. One of them sent a letter to Target complaining about what she sees as the predominant depiction of women in marketing campaigns arranged in, well, vag-evoking poses.”Here is Target’s brilliant response:

Good Morning Amy,

Thank you for contacting Target; unfortunately we are unable to respond to your inquiry because Target does not participate with non-traditional media outlets. This practice is in place to allow us to focus on publications that reach our core guest.

Once again thank you for your interest, and have a nice day.

I shouldn’t be surprise because we hang our hat on the ability to educate corporate clients on the unreal benefits of embracing social media and how when used effectively it can build real, impenetrable, and long-lasting relationships with consumers, media and influencers.

Call us Target, we’ll be waiting.

Share This

This entry was posted on Friday, January 18th, 2008 at 4:51 pm and is filed under New Media, Web 2.0, Social Media, blogs. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.