Curious about the impact Social Media is having on marketing decision makers?
Here are some numbers from Coremetrics Second Annual Survey on “The Face of the New Marketer“.
Their findings:
A clear disconnect between the desirability of social marketing and the budget allocated to it:
- 78% of respondents see social media marketing as a way to gain competitive edge, but only 7.75% of total online marketing spend is devoted to it
- This compares with an average of 33% of spend going to online advertising and 28% to online promotion design and implementation
However, progress is being made in the field:
- 58% of respondents have implemented user-generated content or reviews in the past year
- 31% of respondents have implemented a blog in the past year
- 25% of respondents have implemented an RSS feed in the past year
The findings showed that most marketers have concrete plans to implement a social media marketing program at some point, even if not within the next twelve months. Of those marketers, the majority recognize the need to implement or improve their social marketing programs, but cite a lack of tools and expertise as their biggest challenges.
- 50% of respondents plan to implement user-generated content or reviews
- 22% of respondents plan to implement a blog
- 20% intend to implement social networks, and another 20% plan to implement an RSS feed
Obviously the importance of Social Media is not being lost on marketing decision-makers. However, the long standing relationships and commitments to traditional advertising is a tough hurdle to overcome. Another huge factor is a lack of information and insight into how to leverage social media to further brand recognition and drive measurable traffic or increase “buzz”.This is a big reason for BrainGain’s existence…to take the guess work out of using social media for marketing and communications purposes. If you’re interested in learning more about how you can leverage social media to increase interest in your brand, product or service contact us at nboivin@braingainmarketing.com.
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