Even before customers set eyes on what has brought them to your shop, the first thing they see is your store’s layout. That is why you should be creative and clever in the way you fit your shop’s interior. Before you visit a shop for shops to purchase shelving in Australia, here are some tips that can point you in the right direction on how to organise your store.
1. Utilise the best floor plan
Whether you are running an over-the-counter store or a self-service retail shop, the floor is vital in determining how you will store your goods and how customers will access them. Consider the size of your outlet, the variety of products you offer and your target customers. The five categories of retail floor plans are geometric floor plan, free-flow plan, angular floor plan, loop plan and straight floor plan. For instance, if you are selling clothes, you will have to showcase them to your potential customers. It would be, therefore, best if you settle for a straight floor plan or a free floor plan.
2. Display the right quantity of products
Resolving on what is the right amount of merchandise to display on your store’s shelves can be quite tricky. Giving customers too many choices at once can confuse them and lead to a decrease in sales. On the other hand, customers tend to think your store is high-priced when you showcase only a few items. What should you do?
It is simple; assess the size of your stall, your brand and the experience you want to give your customers. For example, if you are operating an ordinary over-the-counter retail shop, pack up your cabinets to utilise space. This will not overwhelm your clients because most of them already know what they want before coming to your shop. On the contrary, if your business is a high-end mini-mall, you want to create a sense of class; display a few popular items in a very organised manner.
3. Change up your displays often
You should switch up some parts of your shop every once in a while to avoid looking inconsistent and monotonous. Change your mannequins, your slot walls, colours and patterns on your display cabinets or even your shop’s front windows and signs. This will help add new highlights on your stall, catching people’s attention even if they are used to passing by your shop.
4. Do more than visual components
Appeal to more customers by creating a more serene environment inside your store. Utilise other aspects such as sound, scent and touch. Have an extensive playlist that charms your target market, but be keen on the level of volume.
You can have a specific enticing perfume that will make your shop smell satisfying and create pleasant memories among your customers. Also, provide samples to your clients and allow them to touch and try out items before making a purchase.
5. Cross merchandise
As much you are arranging your goods in categories, pick products that go well with other products. For example, you could add shoe shiners on a row that you have stocked men’s formal shoes. Cross-merchandising may help boost your sales.
The way you arrange your store significantly affects sales as it influences how customers perceive your goods, services and prices. Remember to keep up to the current styles and trends when you fit out your shop.
