Franchising Guide: What You Need to Know Before Franchising

If you’re planning to become a business owner for the first time, many things go into your head. There are a lot of considerations to make. The three main questions that pop into your head are starting your own business, investing, or buying a franchise.

Start Your Own Business, Invest, or Franchise?

Every business person has these three choices in mind when starting a career in the business world. There isn’t a right decision. It’s all about your current situation and preferences.

Starting your business can be challenging. It requires a lot of funds as well. However, if you want complete control over your business, this is the best choice. No one is going to stop you from attaining your goals. No one is going to stop you when you’ve chosen your location. This is where many business owners start. It’s up to them to either succeed or fail.

The next choice is to invest. Unlike starting your own business, investing is all about research and making do with what you have. Your way is not the only way when it comes to investing, and you’ll have to get used to sharing. It’s a much safer bet than starting a business but remember, the company you invest in isn’t yours, and the revenue you receive is always shared. It takes a long time to get your return on investment, but hey, at least you don’t have to worry about the things you need to start a business.

The best of both worlds is franchising. It’s much safer than starting a business, and like investing, the business is already done for you. All you have to do is manage it. The franchise-owner gets a percentage of your income (quite similar to how shareholders do in other business models), but everything else is left to you. There are a lot of advantages to starting a franchise. The first is that there is already a well-established brand. The second is that you already have a target audience. There is no need to establish these two things. It’s already given to you alongside your site and equipment. The only thing you need to do is decide which industry to join.

Which Industry to Choose

Choosing the industry is pretty much based on your preference. Each industry has its own strengths and weaknesses. For instance, starting a franchise in the healthcare industry can certainly be different from starting one in the automobile sector. You have a wider audience regarding the healthcare industry, making it easier to extend your reach. This means fewer expenses on marketing. However, even though you might have a smaller audience in the automobile industry, a singular sale can increase your income by quite a lot. There are a lot of advantages and disadvantages when choosing which industry you want to join. Do your research, and compare franchises from one another to ensure that you make the right decision.


Once you’ve chosen your industry, it’s time to consider your budget. Different franchises have different costs. Most of these fees are between $20,000 to $50,000. The payment for these fees may come in many ways. Some might demand the full payment upfront, while some might ask to get it from your income. There are a lot of varieties of how franchise-owner get their fees, so make sure you ask them about that and negotiate with them if you can.

Choose Your Brand

Brand Marketing Strategy Commercial Business Concept

Once you’ve chosen your industry and estimated your budget, it’s time to choose your brand. There are many franchisors in any given market, and it’s all up to you to choose which one aligns with your budget, goals, and expectations. Don’t rush this process. Take your time and meet with each franchise agent or the owner, if you can. However, avoid franchise consultants as much as possible. These consultants are paid to sell franchises and are biased when it comes to consultations.

The Start-Up

Congratulations! You’re finally a franchise owner. But this is just the very beginning of a long road ahead of you. But remember being a franchise owner is all about implementation and not creativity. Franchises have dedicated ways to improve their brand, and following these ways is your main goal. It’ll keep you surviving until you reach a point when you succeed.

Franchising is a safe bet if you’re planning to start a business. It has a low-overhead cost, the brand is already developed for you, and the start-up process is already done. All you have to do is implement what’s given to you in the best way possible. Give it a shot. It’s a good experience to have as a business owner and a great one in your business portfolio.

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