Marketing Trends

You may have a great product or service, but if you’re not using digital marketing, you’re missing out on reaching potential customers. According to a report by PR Newswire, 76 percent of consumers today search for a company’s online presence before deciding to purchase products or services. That means it’s never been more critical to ensure your […]

Data is critical in business because it helps professionals understand customers, determine demand, and design marketing that resonates. However, data utilization isn’t just for large companies; small businesses can also benefit from it. By not utilizing data to inform your decisions, you’re putting yourself at a disadvantage. Here’s why data is important and how to

The construction industry in the United Kingdom is facing a labor shortage. According to the BBC, 52% of firms reported difficulty hiring carpenters. The skills shortage is reported to be the biggest challenge to the industry’s growth. Firms are struggling to find workers with the necessary skills and experience. In this blog post, we’ll discuss how

Marketing is an essential part of any business. It creates value for a company by creating and distributing products or services. Marketing is what drives businesses to grow and succeed. Many statistics show the importance of marketing for businesses. For example, according to the Small Business Administration, businesses that invest in marketing are twice as

Small businesses often find it difficult to compete with giant corporations when it comes to marketing. But that doesn’t mean they can’t be successful; in fact, there are a number of effective marketing strategies that small businesses can use to get their name out there and attract new customers. In this blog post, you’ll learn

Launching a new product is no easy task. There are many things to consider – from creating a marketing plan to getting the word out there and everything in between. Many businesses fail to launch a successful product simply because they don’t have the right strategy. According to Forbes, “Only 30% of new consumer packaged

The global market for bakery ingredients is predicted to register a CAGR of 5.8% until 2023. This growth can be attributed to the continuously changing landscape of bakery products and the high consumption rate of bakery products in developed markets such as North America and Western Europe. Some of the essential products in this market include bread, biscuits, cakes,

No one sets out to lose money when they start a business. But it always happens due to bad planning, lack of knowledge, or simple mistakes. According to a study by the U.S. Small Business Administration, 30% of small businesses fail within the first two years. And of those that survive, only half will be

Digital marketing is a broad term that encompasses a variety of online marketing tactics. Due to the ever-growing popularity of digital media, it’s no surprise that businesses are using more and more digital marketing techniques to reach consumers. The entire market is worth over $350 billion. Such a vast industry is always constantly changing, and