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Small Business Marketing Essentials: The Basics of Marketing for Small Business

The Buyer’s Journey One of the most basic, but important, principles in marketing, the buyer’s journey is a customer-centric business model that illustrates how people go from lead to customer. A generally-accepted model of the buyer’s journey is broken down into 5 steps: Awareness, Opinion, Consideration, Preference, and Purchase. With the sales funnel in mind, […]

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Marketing for Small Businesses: What Works and How to Do it Well

Running a small business can be tough. In between managing your overheads, inventory, innovating your products or services, you also have to worry about marketing. While it might seem a little intimidating at first, marketing a small business pays off in the long run. When it comes to marketing for small businesses, finding the appropriate

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