Social media platforms have become a core part of most people’s daily lives, and their impact on businesses cannot be ignored. The dental industry, in particular, has realised the potential of social media in retaining patients and attracting new ones. Dental surgeries that have a strong social media presence are better equipped to engage with their patients and build long-lasting relationships, and research shows that in the marketing market, these surgeries also tend to do better in terms of growth and patient acquisition.
So, here are some ways in which social media can help dental surgeries retain patients.
Connect with patients
Social media platforms like Facebook, Twitter, and Instagram provide dental surgeries with an opportunity to engage with patients in a different way. By sharing interesting and engaging content, such as oral health tips, dental surgery news, and patient testimonials, social media for dentists can keep their patients informed and engaged. Patients are more likely to stick with a dental surgery they feel connected to and have a relationship with.
Build trust
Patients are more likely to trust dental surgeries that have a strong social media presence. By posting before-and-after photos of successful treatments, responding to patient queries promptly, and sharing information about the latest dental technologies, dental surgeries can establish themselves as experts in their field. Dental patients are more likely to stay loyal to a dental surgery that they perceive as trustworthy and knowledgeable.
Encourage patient feedback
Social media platforms provide an easy and convenient way for patients to leave feedback and reviews. Dental surgeries can encourage their patients to leave reviews and respond to feedback, both positive and negative, in a timely and professional manner. This can help dental surgeries to identify areas where they need to improve and address any issues that patients may have. Patients who feel heard and valued are more likely to stick with dental surgery.
Enhance visibility
By using social media platforms effectively, dental surgeries can enhance their visibility, reach out to potential patients and improve their pages’ SEO. Posting high-quality content, such as infographics, videos, and blog posts, can attract new patients interested in oral health and dental treatments. This can help dental surgeries expand their patient base and retain their existing patients.
Stay top of mind
Most people have seen trends on social media where a video or image does the rounds.
The good news is that, while it is unlikely that any dental surgery will make it to the area of trending on platforms like Facebook, social media provides dental surgeries with a way to stay on top of mind with their patients.
By posting regular updates and reminders, such as appointment reminders, oral health tips, and seasonal greetings, dental surgeries can remind their patients about the importance of oral health and their services. This can help dental surgeries retain their patients and keep them coming back for regular checkups and treatments.
So, if you are eager for more patients to notice you on social media, you need to contact a marketing team about the best posts to make, as well as how to run a social media page.
