Marketing Trends

Franchising is one of the greatest ways to expand an already popular brand. It offloads most of the logistics and management tasks to franchisees without totally robbing you of the profits. Apart from this, more franchisees expand your business and brand name’s reach without forcing you to open up more stores to reach new markets. […]

The speed at which technology evolves is surprising. Within ten years, people now have access to social media and the Internet. Almost anyone with an Internet connection can shop without leaving their home. Imagine what will happen within the next decade. What changes can occur by then? That’s why one of the money-making strategies people

Buying a home is a fulfilling experience. You will get to live without worrying about rent or being restricted to a set of rules put in place by your landlord. However, home ownership can come at a considerable cost, one which might take you decades to repay. If you are planning to buy a home,

How would you like to be associated with a celebrity from the world of politics, sports, TV and film? Whether you want it or not, the celebrity status may stick with you too. The same is true when a product or an event is associated with a celebrity. Recognition, trust, respect and awareness all come

Opening your own business can be the best decision to start the year. With so many opportunities, it could be tempting to invest. Keep in mind however that everything takes risks. This is why you need a concrete plan to reach your goals. Here are some guidelines below when starting your own business: Success Story:

In the blink of an eye, anything can happen. The most stable and profitable business can crash through and experience major downfall from a single mistake. The same goes for any significant path in life. Any change could potentially be an eye-opener, however, if there is one thing sure in this universe, its change. No

U.S. retailers will have to find an efficient reverse logistics provider even before this year’s holiday season ends as more consumers become comfortable with the idea of returning bought goods. The so-called National Returns Day usually takes place in early January, sometimes right after the previous year’s holiday season. On Dec. 19, however, retailers already

Anti-fatigue mats are floor mats made specifically to reduce pressure on the foot caused by standing for long hours. They can be used both for industrial use or home use. Why You Should Use Anti-Fatigue Mats It is such a good feeling standing on softly cushioned mats, but it could cause problems in the long

The use of controversy to promote ads is nothing new: from fashion designers using overly-sexualized images of women to sell more underwear to insurance companies using the death of a child to promote life insurance (seriously, it’s messed up), advertisers aren’t afraid to go for the jugular when they want. The question in most people’s