The use of controversy to promote ads is nothing new: from fashion designers using overly-sexualized images of women to sell more underwear to insurance companies using the death of a child to promote life insurance (seriously, it’s messed up), advertisers aren’t afraid to go for the jugular when they want. The question in most people’s …
Controversial Ads: Why it Works, and Why it Doesn’t Read More
The Buyer’s Journey One of the most basic, but important, principles in marketing, the buyer’s journey is a customer-centric business model that illustrates how people go from lead to customer. A generally-accepted model of the buyer’s journey is broken down into 5 steps: Awareness, Opinion, Consideration, Preference, and Purchase. With the sales funnel in mind, …
Small Business Marketing Essentials: The Basics of Marketing for Small Business Read More
Running a small business can be tough. In between managing your overheads, inventory, innovating your products or services, you also have to worry about marketing. While it might seem a little intimidating at first, marketing a small business pays off in the long run. When it comes to marketing for small businesses, finding the appropriate …
Marketing for Small Businesses: What Works and How to Do it Well Read More
