When you have dental surgery, you need to market it to as many people as possible for it to grow and thrive.
A website is a vital tool for any dental practice to showcase its services and attract new patients. With the increasing competition in the dental industry, it is essential to optimise your website to increase conversions.
So, here are five ways that you can increase conversions on your dental surgery website and get more patients into your dental surgery chair!
Optimise your website for mobile devices
In today’s world, people use their mobile devices like smartphones and tablets more than ever. A report by Statista shows that 54.8% of website traffic worldwide comes from mobile devices. It is essential to optimise dental websites for mobile devices to provide an excellent user experience. A mobile-optimised website not only enhances user experience but also increases your website’s visibility on search engines. It is also crucial to ensure that the webpage loads quickly, as this will help more people to stay on your page (and not bounce off!), which will aid in getting a higher conversion rate.
Create a clear and concise call to action
A clear and precise call-to-action (CTA) is crucial in converting visitors into patients. Your CTA should be visible and easy to understand. It should clearly communicate what action you want your visitors to take. For instance, your CTA could be “Book an appointment now” or “Call us for a consultation.” Placing your CTA in a prominent location on your website will increase the chances of visitors taking action.
Use high-quality visuals
High-quality visuals, such as images and videos, can significantly impact your website’s conversion rate. Why? Because high-quality visuals will help to convey your services and showcase the results of your work. Use high-quality images of your clinic, staff, and procedures to give visitors a glimpse of what they can expect. Videos can also be used to educate visitors on your services and treatments that your dental team can offer them (this is especially important when it comes to procedures like dental implants), increasing their confidence in your practice.
Provide social proof
Social proof is a powerful tool in converting visitors to patients, and, in simple terms, it looks like testimonials, reviews, or case studies from satisfied patients. Social proof helps to build trust and credibility with visitors, increasing the likelihood of them choosing your practice. Displaying social proof prominently on your website will help boost conversions; be sure to also have this on your social media page, as this will more likely draw people into your clinic.
Offer promotions and incentives
Offering promotions and incentives is an effective way to attract new patients and increase conversions. Promotions could be discounts on procedures, free consultations, or free teeth whitening with a dental cleaning. Incentives such as referral programs or loyalty programs can also be used to encourage patients to choose your practice over others, as well as help with growing your practice via their friends and family.