If you’re in the business of selling property, then you know that it’s all about marketing. And these days, one of the best ways to market anything is through social media. With over one billion active monthly users, Instagram is a powerful platform that you can use to reach a wide audience of potential buyers.
Here’s how you can take advantage of Instagram to sell a property:
Create an Engaging Profile
The first step is to create an engaging profile that reflects your brand and what you’re all about.
If you want anyone to be able to view your posts and follow your brand on Instagram, then you should make sure that your profile is public. If it’s private, visitors won’t be able to see any of your photos, which could stop them from following you.
Make sure your name is also searchable, and you have a link to your website in your bio. This will make it easier for people to find you and learn more about your business. Avoid using too many hashtags in your bio, as this can make you look spammy and attention-seeking. Keep it simple by using a few well-chosen hashtags that accurately describe your business. Using a name closely related to your business or brand as your username would be best.
Use Attractive Images and Videos
When it comes to Instagram, visuals are everything. It would be best if you made sure that the images and videos you share are high-quality and attractive. After all, this will draw people in and make them want to learn more about your property.
Ensure the photos and videos you share to show off your property in the best light possible. Highlight its best features, and try to avoid any unflattering angles. If you want to highlight the best features, like the outdoor space, you can use the lighting to your advantage.
It would help if you also used filters sparingly, as too many can make your photos and videos look fake and unappealing. A little bit of editing is fine, but don’t go overboard. You want people to see the property as it is, not some airbrushed version.
Make sure to utilize video creation. A recent study in 2022 revealed that 66% of consumers find short-form video content to be the most engaging type of social media feed, up from 50% two years ago. Another study found that 68% of marketers plan to include Instagram videos as part of their current marketing strategy, which is an increase of 10%. Stay caught up—start using video now!
Use Relevant Hashtags
Hashtags are a great way to reach potential buyers who might still need to follow you. Use relevant hashtags that buyers might be searching for, such as #realestate or #propertyforsale. Use only a few in each post, as this can make you look spammy and unprofessional. According to Instagram, 3-5 hashtags per post should suffice.
You can create a branded hashtag for buyers posting about your property on their feeds. This is a great way to get people talking about your business and generate some buzz. For example, suppose you’re selling a property in Los Angeles. In that case, you could use the hashtag #LAproperty for people to use when posting about the property on their feeds.
You can also search for relevant hashtags and comment on other people’s posts that use them. This is a great way to get your name out there and connect with potential buyers. Just make sure not to spam other people’s posts with comments, or you’ll quickly get shut down.
Use Instagram Stories
With over 500 million daily users, Instagram Stories is a powerful tool that you can use to give potential buyers a behind-the-scenes look at your property. You can use it to show off the different features of the property, highlight special events, or give people a sneak peek of what’s to come.
If you want to establish a wider international reach, you can use the “Swipe Up” feature to link people to your mortgage partner mortigo.co.uk, where they can be redirected to a mortgage broker for assistance in purchasing a property getting a loan if they are in the United Kingdom.
Remember, using Instagram Stories is important to keep things fresh and exciting. Refrain from posting the same thing repeatedly, or people will quickly lose interest. Mix things up, and experiment with different content types to see what works best.
Instagram stories have features like polls and quizzes that you can use to engage with your audience. You can also use the “ask me anything” feature to answer potential buyers’ questions about the property.
Use it to Your Advantage
If you’re selling property, you know that Instagram can be a powerful tool to reach a wide audience of potential buyers. By creating an engaging profile, sharing eye-catching photos and videos, using relevant hashtags, leveraging user-generated content, hosting giveaways or contests, collaborating with local influencers, and posting regularly and consistently, you’ll be well on your way to success!
