All growing businesses face different challenges. Some find it hard to find the right systems. Others are having difficulties coping up with change. For some, managing their finances and cash flow is a struggle. But the current COVID-19 crisis only added the difficulty level of expanding companies. How can you navigate the following pain points while growing your brand during the pandemic?
Hiring the right employees
More often than not, expanding a business means hiring more people to work for you. This is since you will need more manpower to take on roles, complete projects, and entertain customers. But since there is a current pandemic going on, allowing many applicants to walk in your company can further put your other employees at risk.
An online hiring and recruitment process can make the process easier, faster, and safer. To hire the right employees, it would be worth it to let them take an employment integrity test. This will help you gauge which applicants both have the right skills, are honest, and have the same values your company expects their employees to have. If applicable, you can also consider hiring remote workers so you can access the best talents for your growing company.
Marketing during COVID-19
It can be quite hard to market your growing company when people are advised to run only important errands outdoors. What you can do is to reevaluate your marketing tactics and check which ones can help you reach your target market despite the crisis. First, determine your target audiences, where they hang out and research more about their needs, expectations, and struggles.
According to the New York Times, the current COVID-19 pandemic changed people’s activities online. Using this knowledge can help you check how and where they currently stay. Don’t just focus on your website and social media marketing as there are tons of ways to advertise your growing business on the internet. Note that even though digital marketing is a big hit these days, there is still a need to integrate your online marketing with your offline strategies.
Aside from these, one marketing struggle you may have is enticing your audiences to pay for your offers even during the pandemic. This is especially true if your target market is greatly affected by the COVID-19 crisis. What you can do is to stay connected to your target market, look for buyers, and stay on top of your competitive research. Continuously look for leads, acknowledge your consumer’s own pain points, and convince them that your offers are what they need at the time being.
Increasing the number of compliance responsibilities
Business growth comes with the need to meet rules and regulations. This is on top of the current compliance responsibilities set by the government. What you can do is to try to stay on top of your compliance responsibilities. Keep up with the developments surrounding your business. Abide by the said rules and regulations. This will help you stay on track, avoid unnecessary costs and scandals, and even save yourself against future headaches.
Growing a company is never easy, especially with the current issues we are facing right now. The good news is, there is no reason to delay your growth just because of the pandemic. Proper planning and budgeting can help you navigate such a difficult task. Knowing what steps you can take to address each challenge can help you boost your chances of successfully growing the company despite the pandemic.
