Why Cybersecurity in Digital Marketing Matters

A lot of effort goes into creating an effective digital marketing campaign. The process includes market research, identifying your audience, developing content, and planning customer retention.

But as companies focus on providing an exceptional customer experience, some may forget the importance of protecting customer security. An IT organization may, for instance, put all its time and effort into marketing its apps rather than ensuring they are secure enough for people to use.

Every business owner has to contend with a security breach somewhere down the line. And as a digital marketer, you are no exception.

Some have already migrated their security operations and adopted a ServiceNow security module to shield their business from threats. Learn more about the latest security concerns online and how to protect your online reputation here.

Digital Marketers Need Cybersecurity, Too

Digital marketers turn to various platforms to promote their brand online — social media and email marketing can, for instance, help you build meaningful relationships and encourage customers to engage with your brand.

Your digital marketing efforts reach a broad audience. Sharing a link on a website that host malware can have serious consequences, especially on trusted online sources, such as Facebook or Twitter.

But it isn’t just limited to security breaches: disseminating false-security information or promoting software with security flaws can negatively impact your business.

After all, once you’ve encountered a security problem, it can take time to rebuild and regain trust from your customers.

Stay Wary of Common Cyber Attacks

Computer hacker and cyber crime

Overcoming cybersecurity challenges in digital marketing requires the enforcing the proper safeguards. Make it a point to implement security measures in these areas of your Internet activity:

  • Content marketing – WordPress is the most popular content management systems (CMS) today, and this makes it a prime target for hackers. Its lax data protection and security protocols could put your business susceptible to cyber intruders who can distribute malware to your users. Use a strong password, install plug-ins, and restrict access from public networks to prevent these attacks.
  • Email marketing – Phishing scams are common in email marketing campaigns; cybercriminals can use your company’s email account to send virus-infected messages. Use software to monitor your email marketing campaign, encrypt your emails, and prevent attacks.
  • Social media marketing – Carelessly sharing info on social media can be an open invitation for a security breach. When a hacker successfully hijacks your accounts, they could create posts that could spoil your online reputation. Avoid this by creating a policy that includes using strong passwords, blocking phishing spams, blocking suspicious add-ons, and more.

Include Cybersecurity Protection in Your Marketing Strategy

Keep your cybersecurity practices up-to-date and protect your customers through the following steps:

Make customer protection the core of your digital strategy. Rather than focusing your efforts on driving demand, prioritize how you can maintain it by prioritizing customer protection.

Collaborate with your chief information security officer (CISO). Working with your CISO allows you to eliminate threats at every stage of the customer cycle. Engage in a risk-based conversation and ensure that your marketing and digital strategies are on the same page.

Turn customer protection into your unique selling point. Be proactive and let your target audience know what you’re doing to protect them. Robust customer protection protocols can, after all, increase your brand value.

In the world of digital marketing, your security measures should cover all your online activity, instead of just data protection. To keep your business formidable from attacks, implement the latest software and train your team to recognize and avoid cyber threats.

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