The use of controversy to promote ads is nothing new: from fashion designers using overly-sexualized images of women to sell more underwear to insurance companies using the death of a child to promote life insurance (seriously, it’s messed up), advertisers aren’t afraid to go for the jugular when they want. The question in most people’s […]
Controversial Ads: Why it Works, and Why it Doesn’t Read More
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The Buyer’s Journey One of the most basic, but important, principles in marketing, the buyer’s journey is a customer-centric business model that illustrates how people go from lead to customer. A generally-accepted model of the buyer’s journey is broken down into 5 steps: Awareness, Opinion, Consideration, Preference, and Purchase. With the sales funnel in mind,
Small Business Marketing Essentials: The Basics of Marketing for Small Business Read More
Launched in mid-2016, Instagram Stories became one of the social media platform’s most popular features. Within a year, IG reported more than 300 million users posting stories on a daily basis. This didn’t go unnoticed by marketers, with various companies leveraging the feature to promote brands, products, and services on the platform. As of 2018,
Online Marketing: What It Is and How to Use It Well Read More
In 2017, over $290 Billion was spent on digital marketing campaigns worldwide, more than 40% of the market. With various businesses shifting their marketing efforts to be more digital-friendly, it would seem like traditional marketing is dead and gone. However, recent studies by marketing analysts say, don’t ring the death knell on traditional marketing just
The Basics of Traditional Marketing: What is it and What’s it For? Read More
Your go-to resource for marketing news, links, resources, and expert advice. Brain Gain Marketing is the brain child of Robert Clayton, a marketing and business development veteran with over 30 years of experience in the industry. He believes that applying traditional marketing values in the digital world can help even novice entrepreneurs succeed. Joining Robert
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