Have you ever compared your business with that of a successful rival company’s and asked yourself “How do they become successful when I can’t?” This is never a great feeling. You are not only crippled by the pressure of doing well, but to see competition fair better than you can hit your confidence. Feeling like […]
Essential Questions a Business in the Red Should Ask and Answer Read More
Online shopping is all about convenience, which means even just a minor trouble for your customer may result in profit loss for you. One way you can avoid this is by ironing out your entire business process, such as your shipping strategy, before going live. Unlike brick-and-mortar stores, your online store cannot let your customers
Selling Online? Here Are Flexible Service Options You Can Give Your Customers Read More
A lot of effort goes into creating an effective digital marketing campaign. The process includes market research, identifying your audience, developing content, and planning customer retention. But as companies focus on providing an exceptional customer experience, some may forget the importance of protecting customer security. An IT organization may, for instance, put all its time
Why Cybersecurity in Digital Marketing Matters Read More
Most of the time, we want to accomplish things no matter how easy or difficult it seems. We want to finish our tasks and take credit for it, hoping we could do better and accomplish more in the future. But things can sometimes not go as planned or work the way we want them to.
Best Practices for Effective Project Management Read More
Managers are the ones employees look up to for guidance and advice at work. They are their subordinates’ source of inspiration, which is why they need to “shine” in the office. However, they are also just human and need some encouragement and morale boost now and then. Here are some tips for keeping them enthusiastic.
How to Motivate Your Managers for Success Read More
The use of controversy to promote ads is nothing new: from fashion designers using overly-sexualized images of women to sell more underwear to insurance companies using the death of a child to promote life insurance (seriously, it’s messed up), advertisers aren’t afraid to go for the jugular when they want. The question in most people’s
Controversial Ads: Why it Works, and Why it Doesn’t Read More
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The Buyer’s Journey One of the most basic, but important, principles in marketing, the buyer’s journey is a customer-centric business model that illustrates how people go from lead to customer. A generally-accepted model of the buyer’s journey is broken down into 5 steps: Awareness, Opinion, Consideration, Preference, and Purchase. With the sales funnel in mind,
Small Business Marketing Essentials: The Basics of Marketing for Small Business Read More
Launched in mid-2016, Instagram Stories became one of the social media platform’s most popular features. Within a year, IG reported more than 300 million users posting stories on a daily basis. This didn’t go unnoticed by marketers, with various companies leveraging the feature to promote brands, products, and services on the platform. As of 2018,
Online Marketing: What It Is and How to Use It Well Read More
