There’s no doubt that online marketing is one of the most efficient ways to reach out to a wider audience and create a successful brand. However, it can be challenging to know where to start with so many platforms and strategies to choose from. So, how do you get your name out there? And how […]
5 Proven Methods to Give Your Brand an Online Recognition Read More
Entrepreneurs and small business owners must stay ahead of the curve to succeed in today’s business climate. Marketing is a constantly-evolving field, and keeping up with the latest trends is essential for success. Here are five business trends that are changing the marketing game: Consumers Becoming More Eco-Conscious As consumers become more and more aware
Five Business Trends That Are Influencing How Entrepreneurs Market Their Brands Read More
Even if e-commerce is taking over brick-and-mortars now, traditional businesses will never go out of fashion. When we finally beat the pandemic, people will revisit malls and movie theaters. In fact, they are already starting to, thanks to the vaccines. As such, your company is probably preparing to build its first commercial facility. Whether you
Everything You Need to Know Before Starting a Commercial Building Project Read More
Last year, according to Coresight Research, there were 5,048 store openings and only 4,975 store closures in the United States, showing a rebound within the pandemic. This year, things look even brighter. As of the end of January 2022, the 742 stores that closed represent a whopping 65 percent fewer than the number of stores
In-store Shopping: The Consumer Experience Read More
Generation Z, sometimes referred to as Zoomers, is dramatically different from its predecessors. This generation is the first to be born and raised in a world where they can freely access the internet and navigate the digital world as well as the real one. Non-stop entertainment is more accessible than ever before, giving this generation
What Gen Z Wants To See in Advertising Read More
If you’re a small business owner who is looking to compete with major brands, implementing digital marketing techniques into your business model is one of the most effective ways to do so. Why? Well, there are plenty of large companies with big budgets and robust digital marketing campaigns. If your company is smaller than theirs,
7 Digital Marketing Tips for Small Businesses Read More
The latest marketing trends are a hot topic in the world of business right now, and it’s no surprise. Marketing is always changing and evolving to help companies reach more potential customers to unlock more opportunities for growth. It falls on modern entrepreneurs to stay up-to-date on the latest marketing trends so that they can
Marketing Trends That Will Put You Ahead Today Read More
It has been ingrained in our minds that the best time to buy a home is when we’re married. With a spouse, we can combine our income and share the expenses. It indeed makes a lot of sense. Paying all household expenses by yourself sounds draining, after all. But as more millennials and Gen Z
Why Should You Buy a Home When You’re Still Single? Read More
The pandemic has fundamentally changed the way big and small companies do business. During the height of the pandemic, consumers and employees alike were forced to spend the better part of a year stuck in their homes. This was detrimental to traditional brick-and-mortar stores, relying heavily on their location and foot traffic to bring in
Marketing Moves Businesses Make in the New Normal Read More
Anyone in the home improvement business knows how hard it is to zero in on your market. Sure, many people want to improve their homes. They want change. In the past two years, we’ve seen people remodel and renovate their homes to fit the new normal. But the question is, how do you reach this
The Best Ways to Market a Home Improvement Business Read More
