Marketing Trends

Generation Z, sometimes referred to as Zoomers, is dramatically different from its predecessors. This generation is the first to be born and raised in a world where they can freely access the internet and navigate the digital world as well as the real one. Non-stop entertainment is more accessible than ever before, giving this generation […]

If you’re a small business owner who is looking to compete with major brands, implementing digital marketing techniques into your business model is one of the most effective ways to do so. Why? Well, there are plenty of large companies with big budgets and robust digital marketing campaigns. If your company is smaller than theirs,

The latest marketing trends are a hot topic in the world of business right now, and it’s no surprise. Marketing is always changing and evolving to help companies reach more potential customers to unlock more opportunities for growth. It falls on modern entrepreneurs to stay up-to-date on the latest marketing trends so that they can

The pandemic has fundamentally changed the way big and small companies do business. During the height of the pandemic, consumers and employees alike were forced to spend the better part of a year stuck in their homes. This was detrimental to traditional brick-and-mortar stores, relying heavily on their location and foot traffic to bring in

Anyone in the home improvement business knows how hard it is to zero in on your market. Sure, many people want to improve their homes. They want change. In the past two years, we’ve seen people remodel and renovate their homes to fit the new normal. But the question is, how do you reach this

Choosing to become an entrepreneur is one of the best ways to take control of your life. In this line of work, you won’t have to answer to anyone above you because you’re already the boss. You’ll be able to control your time and schedule, define what success means to you and how you plan

If you have a child, one of the best ways to ensure a bright future is to invest in their early years. The earlier you can put money into your child’s name, the better off that child will be as an adult. There are many ways to save for your children’s future⏤from IRAs to 529

For many, Facebook is a thing of the past. They have found better platforms to sell their products… or are those platforms really better? There’s much to be said about Facebook. We’ve seen the big names speaking about it and the privacy concerns people have about Facebook. But despite that, the social media behemoth remains the

Being an entrepreneur is hard. You must be firm with your team while ensuring that costs are within acceptable levels. The pandemic made your role even more challenging. Now, you must work hard to keep your company afloat. At the advent of Covid-19, many corporations close. You probably temporarily ceased operations and layoff employees. You